Lawyer Marketing

Build Organic Traffic

One of your best assets is your website. If Google serves your site over your competitor’s, it’s due to your high-ranking of Google’s standards. Search engine optimization (SEO) includes several factors of your site on both the front and backend. Think of SEO as “The whole is greater than the sum of the parts.” – Aristotle. It’s not all about the aesthetics of your site (images and text), but how well you explain your website to search engines like Google and Bing.

SEO ranking includes total site crawling, HTML code (title tags, description meta tags, anchor text, image “alt” attributes), navigational structure (naturally flowing hierarchy), links (broken, “nofollow”, spam scores), site speed, mobile access, and more. On the surface, a high-ranking site may not be “pretty” but it is optimized for the end-user.

Google is the primary search engine for most businesses to rank on for the United States. Because of this, we recommend utilizing their updates and guidelines to understand the basics if you wish to learn more about what goes into SEO. Here is more information about Google’s Webmaster Guidelines.

The structure of a webpage and its content is only a piece to the SEO puzzle, but a very important piece. We perform best-in-class optimization with our proven techniques.

• Website Architecture Analysis. Our team goes through a website making sure that the pages that are meant for the public can be found by the search engines. We want nothing holding you back.
• Keyword targeting with focus. We research to find the best performing keywords in your industry and assign them to the appropriate pages on your website. We find the keywords that drives sales.
• Winning content strategies. Not only will we optimize the content on your current webpages, we will show you the secrets to developing content that will keep customers coming back. Yes, content is king.